About US

OUR COMPANY & OUR JOURNEY

12 YEARS OF CRAFTSMANSHIP

Founded in 2012, Xinjinghang is a one-stop global provider of premium beverage ingredients, integrating R&D, production, sales, and brand incubation to deliver end-to-end, high-quality solutions for brands worldwide.

Our growth is fueled by a dual strategy of domestic deep cultivation and global expansion. Since 2019, our “Xinjinghang Factory Store” model has served leading domestic chains, supported by our Jiaxing production base and Shanghai operations hub. Internationally, we export to Australia, Japan, Saudi Arabia, and Cambodia, with ongoing expansion into 30+ markets including Malaysia, Europe, the Middle East, and India.

With 12+ years of innovation, our portfolio spans 1,000+ SKUs across the full beverage ecosystem—from juices and tea products to syrups and fermented ingredients—establishing us as a leader in the tea beverage supply chain.

OUR COMMITMENT

OUR PROMISE: QUALITY BEVERAGE SOLUTIONS WITH EXPERTISE & CRAFTSMANSHIP

We’re committed to setting new standards for beverage ingredient excellence. Our strength lies in a powerful R&D team, rigorous quality control system, professional global sales network, and mature brand incubation capabilities—all working together to provide you with tailored, high-quality solutions at every stage of your product journey.Whether you’re a domestic chain brand seeking reliable local supply, or an international partner looking to enter new markets, our dedicated team is here to support you. From formulation optimization to production scaling and brand growth, we don’t just sell ingredients—we build long-term partnerships that drive your success.

OUR PURPOSE

DELIVERING EXCELLENCE, CONNECTING THE WORLD THROUGH BEVERAGES

Our mission is to provide clients with comprehensive, high-quality beverage solutions—backed by our R&D expertise, rigorous quality control, and end-to-end service capabilities. We strive to turn this mission into a global reality through our vision: “One Cup of Tea, Shared by the World”. By bridging domestic craftsmanship with global reach, we aim to make exceptional, authentic beverage experiences accessible to consumers everywhere, connecting cultures through the joy of great drinks.

OUR VALUES

PROFESSIONALISM · INNOVATION · CRAFTSMANSHIP · COLLABORATION

These four principles guide every decision we make, from formulation to global expansion: Professionalism: We rely on our expert R&D team and strict quality control systems to deliver consistent, industry-leading solutions. Innovation: We continuously expand our 1,000+ SKU product portfolio and pioneer sustainable, market-ready ingredients. Craftsmanship: We apply meticulous attention to detail in every batch, ensuring each ingredient meets the highest standards of taste and performance. Collaboration: We co-create success with clients, partners, and our team—whether supporting domestic chain brands or entering 30+ global markets.

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